Big money ruins Skateboarding

Mt Dew, Walmart, Target, Doritos... what do they all have in common?

So here we are, moving toward the Olympics, just exiting Dew tour and running into the early summer 2021. The coronavirus is mostly behind us (In Texas at least) and life is getting back to normal.

With Dew Tour, it shows us a glimpse that major events can happen. Skaters can finally come together and compete. Now, arguably, the Corona virus safety protocols were pretty far out there with skaters not being allowed in the area after they are done skating, mask mandates and I am sure distance requirements. But, we can also argue that with the last year, safety protocols have to be in place not only because someone may point in shock and disbelief that free persons are living without fear BUT also because, let's face it, If someone did get sick and it came back that it was from Dew Tour, Mt Dew and all those who came together to put on this event would get chastised.

But, alas let's get on track. We are not here to talk about the politics of Covid or even the politics of events. We are here to talk about major brands and their crap ass attempts to advertise to the skaters of America.

Take figure A for example - the only evidence being presented here actually - is a video that many of you all saw during the Dew Tour. Some dude named "MK Asante" made a song about skateboarding. I don't know who this guy is, I don't know if he is famous, trying to be famous or if Mt Dew just kinda picked him up off the corner of 2nd and Ave D. I have no clue. What I do know is his little rap was crap! - Hey, that rhymes...

This Asante guy made a "song" called Skate and D.I.E. It's pushed and I am assuming produced by The Dew Tour as an advertising campaign toward skaters and the youth within the industry. Its a standard big money attempt to make more money through advertising, creating the same type of big cash culture that NFL, NBA and MLB are in.